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  • QuintZine
    A Career and Job-Hunting Newsletter
    Volume 03, Issue 21 ISSN: 1528-9443 October 14, 2002
    What You'll Find: Marketing Yourself Issue
    • Notes from the Editor
    • Feature Article: Using a Career Journal to Further Your Career Development and Empower Your Job-Search
    • Special Feature: Why Should I Hire You?
    • Bonus Feature: Marketing is How You Show Others How You Can Help Them, Including Selling Yourself for Jobs and Promotions
    • A Quintet of Quick Questions: QuintZine's Q&A with a Career Expert: Carol A. Poore, author of Building Your Career Portfolio.
    • Quintessential Site: Featured Career Web Site of this Issue
    • The Career Doctor: Answering Your Questions
    • Latest Additions: What's New on Quintessential Careers
    • Q TIPS: Quick and Quintessential Tips to Guide Your Job Search


    Notes from the Editor: About this Issue...
    As confirmed by new research from global human resources consulting firm DBM (see our Q-TIPS section), fall is a key time for job-hunting. As such it's a pivotal time for underpinning the job search with solid principles of marketing.

    That's what this issue is about, and with another strong showing from contributors, we've brought you several variations on the notion of marketing yourself in the job search.

    --Katharine Hansen, editor at kathy@quintcareers.com


    Feature Article: Keeping a Career Journal
    Using a Career Journal to Further Your Career Development and Empower Your Job-Search

    by Randall S. Hansen, Ph.D.

    How much time do you commit each day -- each week -- to really thinking about your career? If you're like most of us, your answer is not much time at all. Sure, we would all love to have the luxury to daydream about our futures, but unfortunately, all too often the realities of the present keep us a bit too preoccupied.

    Do you find yourself in any of these situations: Do you have a vision of your perfect job or career, but no pathway leading to it? Are you thinking of making a career change, but have no real clue about your next career? Are you stuck in a dead-end job -- or worse -- have you remained in your current position while others around you have been promoted? Are you a student who is trying to get a handle on both a major and a career path?

    Our jobs, our careers, and our lives would -- or could -- be so much better if we used a modified version

    of an age-old device many of us used when we were younger, the diary or journal. The career journal that is advocated in this article, while sharing some common aspects with a personal journal, is much more structured -- focused on a specific career-related goal -- and designed to empower your career development or job-search.

    So, why should you consider writing a career journal? Because whether you are a student searching for career direction or an established job-seeker thinking of a job or career change -- or anywhere in between these two extremes -- you'll discover untold things about yourself, about your career field, and about job-hunting, all from simply keeping a career journal.

    Find out more about the value of a career journal and how it can help you market yourself.

    And check out the Quintessential Careers Journaling Course, a comprehensive online course that includes exercises designed to help you achieve career and job fulfillment.


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    Special Feature: Why Should I Hire You?
    by Mariette Durack Edwards

    The other day I was speaking with a young fellow who had been laid off from his job at a large consulting firm. His education and work experience were exceptional so I was surprised to learn he had been out of work for eight months. "Why so long?" I asked him. He launched into a list of things he couldn't do, experience he didn't have, and technology he didn't know. All of these deficiencies plus "the economy" were why he was still looking. It wasn't until I asked him what he wanted to do in his next job that a glimmer of passion entered his voice.

    Being out of work for an extended period is certain to erode even the most confident job seeker. That's why it's so important that you stay focused on your strengths and how your special qualities, skills and abilities can benefit a potential employer. Remember you are the only person in the world who knows everything about what you know!

    Find out about how to make a case for hiring you.


    Bonus Feature: Marketing & Your Career
    Marketing is How You Show Others How You Can Help Them, Including Selling Yourself for Jobs and Promotions

    by Richard Stooker

    Many people, especially including techies, look upon sales and marketing as disgustingly selfish.

    Having been taught to be good girls and boys who take turns and do things because they're right, we don't want others to think of us as so nakedly self-interested. At best,

    some of us realize that sales and marketing are evils necessary to the functioning of a capitalistic system.

    So when we hear that if we're seeking a job or a promotion we must "sell ourselves," we inwardly rebel. Few of us actually do a good job selling ourselves. Those who do get more and better jobs, more and better promotions and make more money.

    Find out more about putting yourself into a selling mindset.


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    QuintZine's Q&A with Career Expert Carol A. Poore
    Carol A. Poore, MBA, is the author of Building Your Career Portfolio (May 2001, Career Press).

    "I call volunteerism a career 'secret weapon' because it's an investment that can enable you to gain new skills and add a passionate cadre of focused, caring, committed people into your professional network," notes Carol A. Poore in the Q&A we did with her.

    "Volunteerism is key if you want to expand your skills and scope of influence beyond your job," Poore explains. "It can be the perfect answer, not only if you desire successful lifework, but hunger to

    reap the rewards of living purposefully. And, the network of valuable volunteer contacts can help you land on your feet in case you lose your job to downsizing, mergers/acquisitions, or numerous other causes of marketplace risk."

    Read more of Poore's thoughts on the concept of career investment, the importance of a statement of personal purpose, and how the time demands on our lives keep us from living purposefully in our complete Q&A with Carol A. Poore.

    See all of QuintZine's archived Q&As with experts.


    Quintessential Careers Site: MyReferences.com
    Quintessential Site Award MyReferences.com

    An important element of marketing yourself is ensuring that the people you've listed as references are saying positive things about you. MyReferences.com, a paid service, checks your references before you submit them to an employer. The potential employer/reference contact may dramatically affect your future, the outcome of which is far too important to be left to chance. Having your references checked is an accurate way to confirm that these references will enhance your chances, rather than stand in your way of securing the position you desire.

    MyReferences.com provides written, comprehensive employment reviews of professionals and executives being considered for employment. Four levels of service are offered, dependent upon the level of candidate and amount of information being researched: College Student, Basic, Professional, and Executive.

    See all our featured Quintessential Sites.


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    The book contains must-read contributions from 149 of North America's top employment experts, including the folks here at Quintessential Careers. You can receive it risk-free for the next 90 days through the link to this Website.


    Latest Additions: New Sites Added to QuintCareers
    AACSB International: Jobs in Management Education -- where business school faculty and administrators can browse international job openings at the executive, administrative, and faculty levels. Ability to post resume/vita being added in the near future. Free to job-seekers.

    HiTechJob.com -- where job-seekers searching for technical employment opportunities can search for jobs, post your resume, use a job-search agent, and more. Registration required to use any services. Free to job-seekers.

    Networking for Professionals -- an online networking group designed for professionals from numerous occupations, where you can build your business, improve your client base, and/or advance your career. Privacy is controlled by you. First month of membership is free, each month thereafter is fee-based.

    WorkForce New Jersey -- where job-seekers interested in working in the Garden State can search for jobs, find online and local job resources, learn about job and career events (such as job fairs), and more. An excellent site for all types of job-seekers. Free to job-seekers.

    Find even more career and job site additions to Quintessential Careers by visiting our Latest Additions section.


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    The Career Doctor Answers Your Questions
    Got a career question? The Career Doctor is holding office hours!

    Laura writes: "Since moving to Daytona Beach five years ago, I have worked for 10 employers and also tried self-employment. (Four of the jobs were temporary.) Only one of those employers was a good match for me, but unfortunately, the firm went out of business nine months after I started working there. I am a highly qualified accountant/bookkeeper, but it seems this town is unwilling to pay a decent salary to someone with my skills and over 25 years experience. My age (over 50) may also have something to do with my inability to get a good job offer. I have been on several interviews, but I seem to come in second or third choice."

    Career Doctor Randall S. Hansen responds to the question.

    Terita writes: "I have a spotty career history. My chosen major in college was public relations, and after two positions in the field I realize that this is NOT what I want to do. I have spent the past 10 months looking for a job, and I have four calls and two interviews to show for it. Needless to say, I am desperate to find out what it is that I am doing wrong, and why I can't even seem to get an interview. I have sent out more than 1,000 resumes since then."

    See what the Career Doctor has to say.

    JS writes: "My new prospective employer has already made me a job offer, which I have accepted. They have provided the offer letter to me

    that states that the offer is contingent upon successful completion of the background checks, which include criminal, drug, and credit history. I am concerned only about the credit history because my wife and I filed for bankruptcy and had our house foreclosed on recently. What are the chances of them checking my credit? If they do check my credit, what are the chances of them retracting their offer due to my credit? It is a financial institution, which I have heard is typically more concerned with prospective employees' credit reports [than are other employers]."

    See the Career Doctor's opinion.

    Elsa writes: "I recently completed my MBA program, which has been partially reimbursed by my current employer. Part of the reimbursement agreement is to stay with the company for 12 months following graduation. The current job I'm in is extremely limiting and stressful and I'm not sure I can endure it for another 11 months. How likely is it that a new employer will cover any higher-education expenses that may not be reimbursed if I leave my current employer?"

    See what advice the Doc has to offer.

    Read more from the Career Doctor in the Career Doctor Archives.

    Send your career, job, or college questions to: careerdr@quintcareers.com


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    Q TIPS: Quick and Quintessential Career & Job Tips
    DBM, global human resources consulting firm, advises job seekers to step up their networking efforts during the next two months as companies look to fill any open slots before year end, as well as start to plan for their 2003 staffing needs. "For many firms, it's a 'use it or lose it' headcount situation as year-end approaches," says Tom Silveri, President, DBM. "Companies are still only replacing existing critical staff as needed, but we are seeing a small up-tick in activity. It's not a tidal wave, but there is an increase in the number of job postings and interviews being conducted."

    DBM also offers this new research on career transition trends:

    • Seventy-five percent of job-seekers obtained their next position through networking
    • Six percent of job seekers found a job through a search firm
    • Seven percent of job seekers found a job through the Internet
    • Some general downward pressure on salaries

    Finally, DBM's ABCs for Job Seekers:

    • Aggressively network. Re-establish contact with everyone you know and put your networking activities into high gear.
    • Broaden your horizons and investigate job options in different fields and industries. Many individuals are disillusioned with corporate America and seeking out opportunities in academia and not-for-profit sectors, as well as starting their own businesses.
    • Consider temporary assignments or project work. Volunteer with various groups to gain new skills and network.
    • Dedicate some time every day to making contacts and researching companies or new business ideas.
    • Elaborate but don't fabricate. Hiring managers have heightened their screening requirements and are looking for the perfect candidate, so make sure you highlight how your experience matches their exact needs. However, be truthful about your experience because companies have also increased their background and reference checking.
    • Be Flexible in your salary requirements. The increased number of available candidates is starting to put downward pressure on compensation.

    According to U.S. Department of Labor, 3.8 million people are surviving today's economy by working a full-time job while moonlighting with a second, part-time position. Another 1.6 million people have two part-time jobs, and more than 300,000 work two full-time jobs.

    Students, you need this! Portfolios are a great way to market yourself. If your school is not offering a service like Penn State is providing to students, you need to talk to your administrators. Students capitalizing on a new online portfolio service launched this fall will leave Penn State with more than just a transcript and a resume. The portfolio service guides undergraduates through the process of collecting, selecting, and reflecting on evidence of their academic and co-curricular activities. Students can use free personal Web space accounts to "publish" that evidence in an e-Portfolio that demonstrates who they are, what they think, and what they've learned to faculty, potential employers, and graduate schools. "Employers can learn more from an online portfolio than from a resume and a 45-minute interview," says Glenn Johnson, project manager with the College of Earth and Mineral Sciences' e-Education Institute. The Web site includes examples of portfolios developed by students from several academic programs. One student's e-Portfolio landed him an internship after his paper application got lost in the mail. Read the full story by Dana Bauer.


    We'd Love You to Link to Quintessential Careers!
    If your school, organization, business or other entity has a Web site, we welcome you to link to Quintessential Careers. If you already have a link from your site, we want you to know we appreciate it. If you don't have a link to us, please send a request to your site's Webmaster to establish a link to Quintessential Careers. Thanks so much!

    For more details (including sample HTML copy), see our Link to Us page.


    QuintZine: Topics in Upcoming Issues
    WATCH FOR feature articles on these topics in upcoming issues of QuintZine:
    * How to create and publish a Web-ready resume
    * Crafting a successful e-mail resume
    * The interview as sales call
    * Getting the raise you deserve
    * 10 things I wish I'd known before starting college
    * 10 things I wish I'd known before starting my first job
    * Letters of recommendation
    * 10 ways to develop job leads
    * Why, how, when to use a career coach -- and whom to choose
    * Employer research: step by step
    * Learn about careers through job-shadowing
    * Balancing career and family
    * 10 job-search reality checks
    * Is job flexibility right for you?
    * First days on the job: Strategies to get ahead
    * Dealing with a bad boss
    * Making your case for telecommuting
    * A day in the life of a recruiter
    * Don't wait by the phone: Following up on all job leads
    * Dining etiquette
    * The relationship between personality and career choice
    * What employers are really looking for
    * How to resign from your job gracefully
    * New series: 10 mistakes to avoid in: resumes, cover letters, interviews, salary negotiation, career change, networking, job-search
    * Quintessential Career Profiles of YOU, our readers
    * Q&As with well-known career experts
    * Book reviews
    . . . and much, much more!

    To view back issues of QuintZine, check out the QuintZine Archive.

    Don't ever want to miss another issue of QuintZine? Get a free subscription to the email version of QuintZine by completing our subscription form.


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    To find out more, visit: Quintessential Careers Speakers Bureau.



    QuintZine
    A publication of Quintessential Careers
    Publisher:  Dr. Randall S. Hansen
    Editor:  Katharine Hansen
    ISSN:  1528-9443



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