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NEWS RELEASE: Career Experts and Bloggers to Showcase Importance of Personal Career Branding in Job-Hunting at Fifth Annual Job Action Day, Nov. 5, 2012


Job Action Day 2012 logo Contact: Dr. Randall S. Hansen
Quintessential Careers
Email: randall(at)


November 2, 2012


Job Action Day Twitter hashtag: #JAD2012




Leading career site Quintessential Careers brings together career experts to help job-seekers focus on building their career brands in fifth annual Job Action Day worldwide on Nov. 5.


(QUINTESSENTIAL CAREERS: Kettle Falls, WA) -- "I've had people ask me if defining a professional brand is the best use of their time in this tough economy: 'Shouldn't I be spending my time sending out resumes or something?' But here's the thing: you already have a professional brand," said The Finch Effect author Nacie Carson in an excerpt of her book as part of the fifth annual Job Action Day.


Spearheaded by Quintessential Careers, Job Action Day takes place on Monday, Nov. 5, focusing on how job-seekers can build and enhance their reputations -- their career and personal brands.


"In today's terms, a job-seeker's reputation is his or her personal career brand," said Quintessential Careers Founder and Publisher Dr. Randall S. Hansen. "And this year's theme for Job Action Day is helping job-seekers move their careers and job searches forward by building and enhancing their personal career brands."


"Job Action Day is a day to make time to focus on your career and your job-search -- and take action," Hansen said. "Our goal is to provide insightful advice from some of the top career-branding experts -- and we'll do so in articles, tips, and blog postings."


"You may not like to think of yourself as a 'brand,' but you do already have a brand, whether or not you choose to take control of it," says career expert Meg Guiseppi, in her article for Job Action Day entitled, 10 Reasons to Love Your Personal Brand.


In other Job Action Day features, Quintessential Careers Career Mastermind Wendy Terwelp focuses on the benefit of a good headshot in building your brand online, while career guru Susan Guarneri tackles the importance of branded career communications.


Other features of Job Action Day include an article on using storytelling to communicate your brand by Nancy J. Miller, video resume branding tips, best personal and career branding tips from experts, and a book excerpt from Tim Tyrell-Smith's HeadStrong.


Finally, bloggers from around the country will be posting branding-themed blog posts to assist people in working on their career brands.


On Nov. 5, job-seekers can go the Job Action Day Website ( to find links to all the articles, tips, and blog posts -- and plan their next career steps.


About Quintessential Careers: For more than 15 years, this comprehensive career development site has been empowering job-seekers of all ages find their ideal careers and jobs. With more than 5,200 pages of content -- from articles, quizzes, and tutorials -- Quintessential Careers offers visitors no-cost content that can improve their lives.


About Randall S. Hansen, Ph.D.; Randall Hansen is the founder and publisher of Quintessential Careers, and has been involved in the career industry for more than 20 years.




Editorial Note: More background about Quintessential Careers can be found at


Go to the Quintessential Careers Media Release Archive.



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