Quintessential Careers Content Index: Career Branding

Quintessential Careers Content Index:
Career Branding

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Our comprehensive Content Index enables you to locate articles, tutorials, quizzes, and worksheets related to career branding.

Read summaries of each piece of our content pertaining to career and personal branding for job-seekers to determine whether you'd like to click on the link and learn more. The Index leads off with the most recent content items at the top, so you know where to find the freshest and most up-to-date content; however, there are also items for which we have no publication date -- and these are located at the end of the list.

Use the pull-down menu at the bottom of this page to find additional topics that interest you -- or return to the main page of the Quintessential Careers Content Index.

10 Reasons To Love Your Personal Brand
By: Meg Guiseppi
Published: 2012, Nov. 5
Summary: Personal branding in job search is simple. It's about defining what makes you unique, valuable to employers. Here's what your brand will do for you.

You are the Face of Your Brand
By: Wendy Terwelp
Published: 2012, Nov. 5
Summary: Your image is part of your career brand. Add your face to social networking profiles to build your know, like, trust factor... To help build your personal brand.

The Value of Creating an Adaptive Professional Brand
By: Nacie Carson
Published: 2012, Nov. 5
Summary: An excerpt from her book, The Finch Effect. You are a brand; the clearer, more confident you are about your value, differentiation from competition, the more you are worth to employers and clients.

Branded Career Communications for Job-Seekers
By: Susan Guarneri
Published: 2012, Nov. 5
Summary: For the best success in moving career forward and getting new job, job-seekers should create an array of branded career communications beyond your resume.

Tell An Exciting Story to Communicate the Value of Your Personal Brand
By: Nancy J. Miller
Published: 2012, Nov. 5
Summary: The idea of branding is to your give audience something to remember about you; job-seekers can do this by developing stories that communicate value of brand.

Your Personal Brand Needs You
By: Tim Tyrell-Smith
Published: 2012, Nov. 5
Summary: An excerpt from his book, HeadStrong. Knowing who you are, where your natural talents truly fall -- and how to get those ideas across quickly -- are key to establishing and building a personal brand.

Personal Branding Advice from Top Career Experts
Compiled by: Randall S. Hansen, Ph.D.
Published: 2012, Nov. 5
Summary: Career and job-search experts offer their best personal career branding tips for job-seekers. Find tips for understanding and building your brand.

Investing in Yourself by Investing in Your Career: How to... and Why. A Guide for Job-Seekers
By: Randall S. Hansen, Ph.D.
Published: 2012, March 29
Summary: This article explains why job-seekers need to be proactive in investing in personal and professional skills development to advance your career, build career capital, and enhance your career brand.

How to Build a Professional Brand, Professional Reputation
By: Martin Yate, CPC
Published: 2012, March 29
Summary: This book excerpt encourages job-seekers to think of their professional brand as a thoughtful way of defining how they want to be seen in their professional world. Creating a professional brand as part of an overall career-management strategy provides focus and motivation and differentiates the job-seeker.

15 Quick Tips for Career Branding Success
By: Randall S. Hansen, Ph.D.
Published: 2011, Dec. 12
Summary: Whether you're new to career branding or a pro at it, this article includes our best tips for creating, enhancing, and broadcasting your career brand.

Your Personal Brand: Evolution or Revolution?
By: Tim Tyrell-Smith
Published: 2011, Dec. 12
Summary: To best communicate my value in this economy, does my brand need an evolution or a revolution? This article explains.

Your Career Brand: Who Are You? Employers Want to Know
By: Wendy Terwelp
Published: 2011, Dec. 12
Summary: This article offers some questions to ask yourself -- and much more -- to help you identify your differentiators.

Take Control of Your Personal Branding
By: Rob Swanson
Published: 2009, Dec. 14
Summary: Everyone has a brand. It's not a matter of creating one; too often it's a matter of rehabilitation instead of establishment. Your first goal, then, is to know where you're starting from. This article tells how.

Branding Your Resume
By: Katharine Hansen, Ph.D. and Randall S. Hansen, Ph.D.
Published: 2009, Sept. 21
Summary: This article briefly discusses several methods of communicating your personal brand on your resume and focuses on creating a personal/career branding statement (often used in combination with a "headline") for the top of your resume. The article also offers numerous examples.

Building Your Online Career Brand: Five Tools for Job-Seekers
By: Randall S. Hansen, Ph.D.
Published: 2009, May 18
Summary: The goal of this article is to help you to understand and use these online branding tools to establish or build your online reputation. The future of job-hunting -- your future success in job-hunting -- will require establishing and managing your online career brand.

SEO for Job-Seekers Ten Tips for Building Your Brand and Being Found Online by Employers and Recruiters
By: Randall S. Hansen, Ph.D.
Published: 2009, Feb. 9
Summary: How can you take advantage of these recruiting trends so that you can be found when employers are searching for job-seekers with a specific set of skills and accomplishments in addition to when a hiring manager Googles your name later in the job-search? It's all about building your digital presence -- and then using a slightly modified version of the same search engine optimization (SEO) tools that companies use to market their Websites. This article offers 10 tips for building your brand and being found online.

What Does a Well-Branded Digital Presence Look Like? See Excellent Samples
By: Katharine Hansen, Ph.D.
Published: 2009, Feb. 9
Summary: This compilation provides a roundup of examples of individuals with a well-branded digital presence for themselves or their businesses.

Integrating Assessments Into Your Personal and Career Branding
By: Katharine Hansen, Ph.D.
Published: 2009, Jan. 12
Summary: Let's say you've decided that you indeed need to develop your personal brand so you can stand out in the job market and climb the career ladder. If you don't know where to start, consider taking some career and personality assessments and integrating the results into your personal- and career-branding materials. This article takes you through the steps to do so.

Is The Breakfast of Champions in Your Resume?
By: Joe Turner
Published: 2007, June 25
Summary: When you think of job search as marketing, see the employer as the purchaser looking through endless ads of candidates that all look alike. You can separate yourself as a special product by branding your resume. This article tells how.

Building Your Personal Brand: Tactics for Successful Career Branding
By: Randall S. Hansen, Ph.D.
Published: 2004, Sept. 27
Summary: This article takes you through five easy tactics for building and strengthening your career brand.

A Dozen Things You Must Know About Communicating Your Career Brand
By: Susan Britton Whitcomb
Published: 2004, Sept. 27
Summary: The 12 tips in this article will help guide you in creating and communicating a brand that will help employers choose you.

Career Branding Tutorial: Take Your Career to the Next Level
By: Randall S. Hansen, Ph.D.
Published: n/a
Summary: This tutorial is all about honesty and soul-searching... of taking inventory of your career. This is a tutorial that ties a valuable business skill -- perhaps the most valuable business skill -- to your career... MARKETING!!

Career Branding What's the Value of Your Personal Brand? A Quintessential Careers Quiz
By: Randall S. Hansen, Ph.D.
Published: n/a
Summary: Do you know your personal career brand image? Do you have a strong sense of your brand message? What's your brand story? If you are looking to advance your career, these are questions you must be able to answer. This quiz explores your knowledge.

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